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"Attitude Of Gratitude" Racer Back Tank
Every piece of the WordsCount collection has two positive messages, one on the outside and one on the inside. The intention behind it is that we empower others with something positive on the outside and we keep ourselves motivated with the message on the inside.
As part of the design process, WordsCount carefully selects winner quotes from the bullying prevention workshops we donate in Peru and they become the internal messages in their pieces. This is their signature design detail and the link that connects their mission, their giveback and their beliefs as a brand.